Our story begins in 1995, when we managed a handful of properties in Destin, Florida, and quickly recognized the need for professional vacation rental management services. As the industry began to grow, so did Southern, and we expanded our operations across Northwest Florida and Coastal Alabama.
As our operations grew, so did our staff. We are proud to staff a team of local professionals in each of our areas who are passionate about the work they do, in everything from caring for your property to providing in-house financial services. When you live, work, and play at the beach, what more could you ask for?
Southern is a proud industry leader in vacation rental management in Florida and Alabama, providing our owners and guests with big company technology and systems coupled with the care and attention of a local company. Our mission is simple: to exceed our owners’ and guests’ expectations by providing the highest quality experience and service along the Gulf Coast.