Pet-Friendly Vacation Rentals ~ Join Southern When signing onto a vacation rental management program, you may be wondering, “should my rental be pet-friendly?” This is a great question and many owners struggle with making the decision. There are a few considerations to make, including homeowner association (HOA) rules, fees, and general wear and tear on your property. You must also decide if making your rental pet-friendly will be worth it from a revenue [...]
Southern's Vacation Rental Marketing Team ~ Join Southern A question we hear a lot from potential owners is "how does Southern market my property?" After all, it isn't just enough to put your property on the website and hope that it books. There are certain tactics and strategies that Southern's vacation rental marketing team puts into place to help get your property seen. Our website, SouthernResorts.com, is our main marketing tactic and largest driver of revenue. We work [...]
How Southern Works With Realtors ~ Join Southern Southern is fortunate to have excellent long-standing relationships with realtors all across Northwest Florida & Coastal Alabama. With over 25 years of experience managing vacation rentals in Panama City Beach, Florida to Gulf Shores & Fort Morgan, Alabama, realtors know that we are a reliable company to recommend their clients to. After all, realtors need trustworthy vacation rental companies they can refer their clients to, [...]
Minimum Night Stays in Vacation Rentals ~ Join Southern Wondering about the best way to set your minimum nights? Previously, the standard was that vacation rentals would require a seven-night minimum, especially in the summertime. This way of thinking led consumers to believe that they could gain more revenue by requiring visitors to stay seven nights. However, since these restrictions were so tight, and as the demand for more flexible stays increased, rental management companies [...]
Cleaning Vacation Rentals After COVID-19 ~ Join Southern We understand that now more than ever, there is a need for peace of mind with cleaning vacation rentals after COVID-19. That goes for guests and owners - we want to ensure everyone feels safe in our properties and are taking measured steps to do so. That's why we've launched Southern's Clean Initiative, an ongoing plan to ensure our properties are thoroughly sanitized after each [...]
An Update From FVRMA and the Vacation Rental Industry ~ Join Southern Southern is a member of and has a voice with one of the largest vacation rental management associations in the United States, Florida VRMA (FVRMA). Joe Casal, Director of Brand Ambassadors, is a member of the Board and frequently communicates with other vacation rental managers all across the state. During a normal year, FVRMA [...]
Sharing Vacation Rental Feedback With Owners ~ Join Southern Whether you're an owner who self-manages or one who relies on a vacation rental management company to look after their property, nothing is more important than guest feedback. After all, you're providing a service, and it's important to know what your consumers think! At Southern, sharing vacation rental feedback with owners is so important. It helps us ensure we are providing a top quality [...]
New Vacation Rentals in Destin, Pensacola Beach, & More ~ Join Southern Like you, our teams are closely monitoring COVID-19. We are updating our guests, owners, and staff on a regular basis to ensure everyone is staying safe and has the latest information. To help stay top of mind with our guests, we've also launched our "When You are Ready" campaign. The campaign is just that - when our guests are ready, we'll [...]
Benefits to Being Listed on Third-Party Sites ~ Join Southern If you're a new property owner, you may be wondering if you should join a vacation rental management program or simply list your property yourself. How hard can it be, right? There are numerous benefits to working with a property manager - worry-free management, a point of contact, and in-house accounting and marketing - there are also benefits to being listed on third-party [...]
The Importance of Vacation Rental Photography ~ Join Southern The view from Sterling Shores #714 in Destin, Florida, taken with InsideMaps technology. Images are the first touch a guest will have with your property, and we all know how important a good first impression is! So, just how important is vacation rental photography? In a word; very! Travelers will almost always look at the images before they read the description. You [...]
