Marketing to Remote Workers ~ Join Southern
In light of the COVID-19 pandemic, many companies have turned to remote work, allowing their employees to work from home for their own health and safety. Even with states beginning to open up and things returning to “normal,” we are still seeing reports of many employees still working remotely for the remainder of the year. This attributes to a shorter booking window and more last-minute reservations. Because of this, we’re beginning to do more when it comes to marketing to remote workers.
Earlier this year, we launched an extensive “work from home” campaign targeting those who may still be working from home and have the ability to come work remotely at the beach. Our campaigns marketing to remote workers have been largely in the digital sphere – from targeting through display ads and Facebook ads to emails and relevant website content inviting guests to come work or learn at the beach.
We’ve also factored in the fact that school districts in our markets have shifted to a virtual or hybrid model. Parents are finding it easier to take longer weekend vacations since they can take meetings from just about anywhere while the kids do their schoolwork. And, since our Florida and Alabama vacation rentals are equipped with wireless internet and have plenty of space to spread out and do their work. We attribute this also to our new flexible arrival dates and shorter minimum-night requirements, allowing guests to be more lenient in choosing their preferred arrival date. Although we have seen a change in our booking window, indicating that many travelers are waiting to book, we are still seeing that they are opting for longer stays due to more flexible work and school schedules.
Is your current vacation rental management company staying ahead of current trends by marketing to remote workers? Partner with a company that stays up to date and ahead of the game. Contact us today to learn more and find out the Southern difference.