How Do You Market My Property? ~ Join Southern
How do you market my property? When you join our vacation rental program, our full-time, in-house marketing team takes care of advertising your property for you. You can rest assured that Southern’s team is giving your property the care it deserves. Southern’s marketing team successfully reaches guests at each stage of the marketing funnel, starting with their brand awareness, then building consideration and intent to buy, followed by a transaction and brand loyalty. We continually keep our guests engaged and coming back to stay with us year after year.
By keeping a close eye on marketing trends and where our guests are coming in from, we’re able to curate experiences tailored to each guest’s needs. Since we’ve been in business for nearly 25 years, we’ve been able to grow our database of past guests and leads, and continue to do so! We drive thousands of visitors to our main website, SouthernResorts.com, every single day. We get the Southern brand out to visitors through engaging on-site content, monthly email newsletters, and more.
Our website is not the main avenue for reaching guests – we also see substantial traffic come in through our social channels, including Facebook, Twitter, Instagram, and Pinterest. Our social channels are growing each day, and currently see:
- 43,358 likes on Facebook
- 2,466 followers on Twitter
- 3,315 followers on Instagram
- 45,500 monthly viewers on Pinterest
We also dominate on major search engines for vacation rental-related keywords and drive large (and successful!) pay-per-click and digital display campaigns. Our extensive SEO and remarketing tactics put your property in front of more guests each day!
In addition to marketing to guests on our website, email, and social platforms, we also host our properties on channel sites like VRBO and Airbnb. The additional exposure on these properties helps boost your property to be seen by more guests. Yes, we know what works, because we track it all!
Still have questions about how we market your property? We’re happy to help! Contact us today to learn more about how we market your property and other services.